People like leaders who look like they are dominant, optimistic, friendly to their friends, and quick on the trigger when it comes to enemies. They like boldness and despise the appearance of timidity and protracted doubt.

Friends are sometimes a big help when they share your feelings. In the context of decisions, the friends who will serve you best are those who understand your feelings but are not overly impressed by them.

We can be blind to the obvious, and we are also blind to our blindness.

When people think of the outcomes of their decisions, they think much more short term than that. They think in terms of gains and losses.

Nothing in life is quite as important as you think it is while you're thinking about it.

Employers who violate rules of fairness are punished by reduced productivity, and merchants who follow unfair pricing policies can expect to lose sales.

When you analyze happiness, it turns out that the way you spend your time is extremely important.