People like leaders who look like they are dominant, optimistic, friendly to their friends, and quick on the trigger when it comes to enemies. They like boldness and despise the appearance of timidity and protracted doubt.

Economists think about what people ought to do. Psychologists watch what they actually do.

If there is time to reflect, slowing down is likely to be a good idea.

It was always assumed I would be a professor. I grew up thinking it.

Intuitive diagnosis is reliable when people have a lot of relevant feedback. But people are very often willing to make intuitive diagnoses even when they're very likely to be wrong.

It's nonsense to say money doesn't buy happiness, but people exaggerate the extent to which more money can buy more happiness.

Researchers who studied a thousand Dutch vacationers concluded that by far the greatest amount of happiness extracted from the vacation is derived from the anticipation period.