We deeply want to be led by people who know what they're doing and who don't have to think about it too much.
Daniel KahnemanOne study found that people who just thought about watching their favorite movie actually raised their endorphin levels by 27 percent.
Daniel KahnemanResearchers who studied a thousand Dutch vacationers concluded that by far the greatest amount of happiness extracted from the vacation is derived from the anticipation period.
Daniel Kahneman