An investment said to have an 80% chance of success sounds far more attractive than one with a 20% chance of failure. The mind can't easily recognize that they are the same.
Daniel KahnemanWe were required to predict a soldier's performance in officer training and in combat, but we did so by evaluating his behavior over one hour in an artificial situation. This was a perfect instance of a general rule that I call WYSIATI, "What you see is all there is." We had made up a story from the little we knew but had no way to allow for what we did not know about the individual's future, which was almost everything that would actually matter. When you know as little as we did, you should not make extreme predictions like "He will be a star."
Daniel KahnemanPsychologists really aim to be scientists, white-coat stuff, with elaborate statistics, running experiments.
Daniel KahnemanWe are often confident even when we are wrong, and an objective observer is more likely to detect our errors than we are.
Daniel Kahneman