Nothing in life is quite as important as you think it is while you're thinking about it.

People like leaders who look like they are dominant, optimistic, friendly to their friends, and quick on the trigger when it comes to enemies. They like boldness and despise the appearance of timidity and protracted doubt.

The experiencing self lives in the moment; it is the one that answers the question, 'Does it hurt?' or 'What were you thinking about just now?' The remembering self is the one that answers questions about the overall evaluation of episodes or periods of one's life, such as a stay in the hospital or the years since one left college.

The average investor's return is significantly lower than market indices due primarily to market timing.

Psychologists really aim to be scientists, white-coat stuff, with elaborate statistics, running experiments.

In a rising market, enough of your bad ideas will pay off so that you'll never learn that you should have fewer ideas.

We can't live in a state of perpetual doubt, so we make up the best story possible and we live as if the story were true.