People just hate the idea of losing. Any loss, even a small one, is just so terrible to contemplate that they compensate by buying insurance, including totally absurd policies like air travel.
Daniel KahnemanIt doesn't take many observations to think you've spotted a trend, and it's probably not a trend at all.
Daniel KahnemanOne study found that people who just thought about watching their favorite movie actually raised their endorphin levels by 27 percent.
Daniel KahnemanIt is only a slight exaggeration to say that happiness is the experience of spending time with people you love and who love you.
Daniel Kahneman