A large portion of the weekend effects is explained by differences in the amount of time spent with friends or family between weekends and weekdays.
Daniel KahnemanWe deeply want to be led by people who know what they're doing and who don't have to think about it too much.
Daniel KahnemanPeople just hate the idea of losing. Any loss, even a small one, is just so terrible to contemplate that they compensate by buying insurance, including totally absurd policies like air travel.
Daniel Kahneman