A general “law of least effort” applies to cognitive as well as physical exertion. The law asserts that if there are several ways of achieving the same goal, people will eventually gravitate to the least demanding course of action. In the economy of action, effort is a cost, and the acquisition of skill is driven by the balance of benefits and costs. Laziness is built deep into our nature.
Daniel KahnemanEconomists think about what people ought to do. Psychologists watch what they actually do.
Daniel KahnemanIt's nonsense to say money doesn't buy happiness, but people exaggerate the extent to which more money can buy more happiness.
Daniel KahnemanWe don't see very far in the future, we are very focused on one idea at a time, one problem at a time, and all these are incompatible with rationality as economic theory assumes it.
Daniel Kahneman