Employers who violate rules of fairness are punished by reduced productivity, and merchants who follow unfair pricing policies can expect to lose sales.
Daniel KahnemanWe deeply want to be led by people who know what they're doing and who don't have to think about it too much.
Daniel KahnemanWe donโt choose between experiences, we choose between memories of experiences. Even when we think about the future, we donโt think of our future normally as experiences. We think of our future as anticipated memories.
Daniel Kahneman... sometimes when you are asked a question that is difficult, the mind doesn't stay silent if it doesn't have the answer. The mind produces something, and what it produces very characteristically is the answer to an easier but related question.
Daniel KahnemanThere's a very good reason for why economics developed the way it did, and that is that in many situations, the assumption that people will exploit the opportunities available to them is very plausible, and it simplifies the analysis of how markets will behave.
Daniel KahnemanDoubting what you see is a very odd experience. And doubting what you remember is a little less odd than doubting what you see. But it's also a pretty odd experience, because some memories come with a very compelling sense of truth about them, and that happens to be the case even for memories that are not true.
Daniel Kahneman