If people are failing, they look inept. If people are succeeding, they look strong and good and competent. That's the 'halo effect.' Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.

We have associations to things. We have, you know, we have associations to tables and to - and to dogs and to cats and to Harvard professors, and that's the way the mind works. It's an association machine.

Most of the time, we think fast. And most of the time we're really expert at what we're doing, and most of the time, what we do is right.

An executive might have a very strong intuition that a given product has promise, without considering the probability that a rival is already ahead in developing the same product.

Survival prospects are poor for an animal that is not suspicious of novelty.

Odd as it may seem, I am my remembering self, and the experiencing self, who does my living, is like a stranger to me.

Individual investors predictably flock to stocks in companies that are in the news.