Most of the time, we think fast. And most of the time we're really expert at what we're doing, and most of the time, what we do is right.

When you are under time pressure for a decision, you need to follow intuition.

It's clear that policymakers and economists are going to be interested in the measurement of well-being primarily as it correlates with health; they also want to know whether researchers can validate subjective responses with physiological indices.

An investment said to have an 80% chance of success sounds far more attractive than one with a 20% chance of failure. The mind can't easily recognize that they are the same.

Often, the most enjoyable part of an activity is the anticipation.

If individuals are rational, there is no need to protect them against their own choices.

The confidence people have in their beliefs is not a measure of the quality of evidence but of the coherence of the story the mind has managed to construct.