We are far too willing to reject the belief that much of what we see in life is random.
Daniel KahnemanIf people are failing, they look inept. If people are succeeding, they look strong and good and competent. That's the 'halo effect.' Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.
Daniel Kahneman