Our memory tells us stories, that is, what we get to keep from our experiences is a story.

Policy makers, like most people, normally feel that they already know all the psychology and all the sociology they are likely to need for their decisions. I don't think they are right, but that's the way it is.

The idea that you can ask one question and it makes the point - well, that wasn't how psychology was done at the time.

Question: So investors shouldn't delude themselves about beating the market? Answer: "They're just not going to do it. It's just not going to happen."

The most effortful forms of slow thinking are those that require you to think fast.

In essence, the optimistic style involves taking credit for successes but little blame for failures.

The evidence is unequivocal, there's a great deal more luck than skill in people getting very rich.