In essence, the optimistic style involves taking credit for successes but little blame for failures.

It's very easy for trusted companies to mislead naive customers, and life insurance companies are trusted.

If people do not know what is going to make them better off or give them pleasure, then the idea that you can trust people to do what will give them pleasure becomes questionable.

Groups tend to be more extreme than individuals.

When people think of the outcomes of their decisions, they think much more short term than that. They think in terms of gains and losses.

... sometimes when you are asked a question that is difficult, the mind doesn't stay silent if it doesn't have the answer. The mind produces something, and what it produces very characteristically is the answer to an easier but related question.

Slow thinking has the feeling of something you do. It's deliberate.