Alternative descriptions of the same reality evoke different emotions and different associations.
Daniel KahnemanMy impression is that the elimination of memories greatly reduces the value of the experience.
Daniel KahnemanOne study found that people who just thought about watching their favorite movie actually raised their endorphin levels by 27 percent.
Daniel KahnemanIf people do not know what is going to make them better off or give them pleasure, then the idea that you can trust people to do what will give them pleasure becomes questionable.
Daniel Kahneman