It's very easy for trusted companies to mislead naive customers, and life insurance companies are trusted.

The idea that you can ask one question and it makes the point - well, that wasn't how psychology was done at the time.

When people think of the outcomes of their decisions, they think much more short term than that. They think in terms of gains and losses.

When people believe a conclusion is true, they are also very likely to believe arguments that appear to support it, even when these arguments are unsound.

The confidence that individuals have in their beliefs depends mostly on the quality of the story they can tell about what they see, even if they see little.

Divorced women, compared to married women, are less satisfied with their lives, which is not surprising. But they're actually more cheerful, when you look at the average mood they're in in the course of the day.

I have always emphasized the willingness to discard.