It's very easy for trusted companies to mislead naive customers, and life insurance companies are trusted.

If you care about being thought credible and intelligent, do not use complex language where simpler language will do.

Knowing the importance of luck, you should be particularly suspicious when highly consistent patterns emerge from the comparison of successful and less successful firms. In the presence of randomness, regular patterns can only be mirages.

We don’t choose between experiences, we choose between memories of experiences. Even when we think about the future, we don’t think of our future normally as experiences. We think of our future as anticipated memories.

Negotiations over a shrinking pie are especially difficult because they require an allocation of losses. People tend to be much more easygoing when they bargain over an expanding pie.

The dominance of conclusions over arguments is most pronounced where emotions are involved.

If people can construct a simple and coherent story, they will feel confident regardless of how well grounded it is in reality.