I shall continue to invent new anti-slavery programmes around the world.

When you tell yourself that there is nothing you can do to arrest the global slave trade, you underestimate your own potential and abandon hope for those trapped in captivity.

The idea for Not For Sale originated as a simple brand to tell as many people as possible about what we are trying to achieve - "people are not for sale". The brand is a straight forward message and communicates the mission clearly.

My greatest inspiration has to be a Thai lady called Kru Nam, 40, she is from an upper middle class family and degree educated who has chosen to dedicated her life to rescuing children. I met her just after she rescued 27 children, since then she has continued to rescue more children without money, influence and making connections.

The main challenge Not For Sale is big and it is modern day slavery, which is a $32billion dollar industry second to the illegal trade of drugs and arms.

My aim is to integrate business connections into vulnerable communities thus creating jobs.

I like to think that Not For Sale is the Juniper Networks of the social section, a disruptive innovator.