The initial spark that promoted me to start Not For Sale was human trafficking in the San Francisco Bay Area. This led me to take a journey around the world on how this could exist in the 21st century.

The idea for Not For Sale originated as a simple brand to tell as many people as possible about what we are trying to achieve - "people are not for sale". The brand is a straight forward message and communicates the mission clearly.

For our international projects we developed an online skilled volunteer job board to help connect skilled individuals around the world who can help with the projects. This is the cost effective channel to achieve a wider reach, which you wouldn't have been possible without technology.

I shall continue to invent new anti-slavery programmes around the world.

When you tell yourself that there is nothing you can do to arrest the global slave trade, you underestimate your own potential and abandon hope for those trapped in captivity.

Slavery takes so many forms, as it is interwoven within legal industries and is embedded into the supply chain.

The initial spark that promoted me to start Not For Sale was human trafficking in the San Francisco Bay Area. This led me to take a journey around the world on how this could exist in the 21st century.