The initial spark that promoted me to start Not For Sale was human trafficking in the San Francisco Bay Area. This led me to take a journey around the world on how this could exist in the 21st century.

I am an entrepreneur and my goal is to create invention to the solution of human trafficking and extreme poverty.

Slavery takes so many forms, as it is interwoven within legal industries and is embedded into the supply chain.

For our international projects we developed an online skilled volunteer job board to help connect skilled individuals around the world who can help with the projects. This is the cost effective channel to achieve a wider reach, which you wouldn't have been possible without technology.

The main challenge Not For Sale is big and it is modern day slavery, which is a $32billion dollar industry second to the illegal trade of drugs and arms.

The idea for Not For Sale originated as a simple brand to tell as many people as possible about what we are trying to achieve - "people are not for sale". The brand is a straight forward message and communicates the mission clearly.

As an organisation [Not for Sale] we use social media on a daily basis as a way to share the impact of how our support is having on individuals and communities. By building awareness, education and updating interested parties on the progress of the projects.