Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

You could place one product in a first-run telecast, a second product what that program is rerun, and a third product when the show goes into syndication, and another product when it goes on cable.

I don't like to watch golf on television because I can't stand people who whisper.

You know you're getting old when kids start to dress like you used to and movies are made about your teen life.

A vegetarian is a person who won't eat anything that can have children.

What we want to do is raise the bare minimum amount that will give us a large enough microphone to effectively convey our message. Unfortunately, $20 million is critical mass in terms of running an effective campaign in New York.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.