When I go to a bar, I don't go looking for a girl who knows the capital of Maine.

I want my tombstone to read: If this is a joke, I don't get it.

I don't like to watch golf on television because I can't stand people who whisper.

When I go to a bar, I don't go looking for a girl who knows the capital of Maine.

We work very, very hard to find that fine line where location is meaningful enough to be interesting to an advertiser but not so intrusive that it interrupts the creative flow of the show.

It isn't how much time you spend somewhere that makes it memorable: it's how you spend the time.

What we want to do is raise the bare minimum amount that will give us a large enough microphone to effectively convey our message. Unfortunately, $20 million is critical mass in terms of running an effective campaign in New York.