Friends are the most important part of your life. Treasure the tears, treasure the laughter, but most importantly, treasure the memories.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

When I go to a bar, I don't go looking for a girl who knows the capital of Maine.

We work very, very hard to find that fine line where location is meaningful enough to be interesting to an advertiser but not so intrusive that it interrupts the creative flow of the show.

What we want to do is raise the bare minimum amount that will give us a large enough microphone to effectively convey our message. Unfortunately, $20 million is critical mass in terms of running an effective campaign in New York.

I want my tombstone to read: If this is a joke, I don't get it.

Nothing is going to stop Mike Tyson that doesn't have a motor attached.