We work very, very hard to find that fine line where location is meaningful enough to be interesting to an advertiser but not so intrusive that it interrupts the creative flow of the show.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

The truth is that God is to be found in all things - even and most especially in the painful, tragic and unpleasant things.

Nothing is going to stop Mike Tyson that doesn't have a motor attached.

We can place a product, virtually any size, in almost any location. It really depends on what the program and the video in each individual episode provides in terms of a logical or contextual background.

We work very, very hard to find that fine line where location is meaningful enough to be interesting to an advertiser but not so intrusive that it interrupts the creative flow of the show.

What we want to do is raise the bare minimum amount that will give us a large enough microphone to effectively convey our message. Unfortunately, $20 million is critical mass in terms of running an effective campaign in New York.