We work very, very hard to find that fine line where location is meaningful enough to be interesting to an advertiser but not so intrusive that it interrupts the creative flow of the show.

When I go to a bar, I don't go looking for a girl who knows the capital of Maine.

You could place one product in a first-run telecast, a second product what that program is rerun, and a third product when the show goes into syndication, and another product when it goes on cable.

We cannot attain the presence of God. We're already totally in the presence of God. What's missing is awareness.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

A vegetarian is a person who won't eat anything that can have children.

You know you're getting old when kids start to dress like you used to and movies are made about your teen life.