Great short stories and great jokes have a lot in common. Both depend on what communication-theorists sometimes called "exformation," which is a certain quantity of vital information removed from but evoked by a communication in such a way as to cause a kind of explosion of associative connections within the recipient.
David Foster WallaceThe basic idea that the purpose of life is to be happy or is to experience the most favorable ratio of pleasure to suffering or productivity to work or gratification to sacrifice or any of that stuff, which, you know, a couple generations ago, to say that kind of stuff would have made you, you know, a freak - a freak and an Epicurean - and now seems to be so much - simply an unquestioned assumption of the culture that we don't really even talk about it anymore.
David Foster WallaceThe assumption that you everyone else is like you. That you are the world. The disease of consumer capitalism. The complacent solipsism.
David Foster Wallace