One thing I would like to do, as the director, I would really like to shoot the movie widescreen, 2.35:1, which we haven't done in any of the movies yet and I think that would really provide another opportunity for scares and suspense, particularly because since Chucky, our villain, is only two feet tall, it makes sense to define the space horizontally rather than vertically. I think that will take it to another level.

There have been times that we've had arguments with Brad [Dourif] because he comes in with very strong ideas and, as in any working relationship, sometimes you're going to disagree, and he always goes to the mat and I've just always appreciated that attitude, that he takes it so seriously.

There was a whole cut of the movie where Tom Holland decided to try a woman's voice for the voice of Chucky, proceeding from the logic that it worked with Mercedes McCambridge voicing the voice of Satan in "The Excorsist" so he thought he would give it a try. It didn't really work. Chucky just sounded kind of gay.We brought that back in Seed of Chucky.

In regards to those other franchises that are being remade, we must take pains to mention that we're the only one where the original creators are actually making the movie. It's a special feel of quality, like a Good Housekeeping quality.

Don's Mancini father was an advertising executive and I think Don really grew up and all of that stayed in his head. Some of the really great slogans we came up with, over the years, the big advertising buzz-words that we had, Don created those. It's just kind of fun just thinking about what we both love about pop culture and applying it to Chucky film and any others.

In the first Chucky film, there's a scene in the elevator where a woman is just bringing food to a friend's home and they're in that cage elevator. She says, 'What an ugly doll,' and walks away. As the elevator begins to descend, Brad just decides he's going to drop this in and it was so simple but he just goes 'F*&k you,' and the audience went crazy. It was really a marker for us, and an evolution to understand what the potential of not just this killer, but this guy that obviously has some opinions as well.

We want to stay with the animatronics because it gives you such a wonderful feel of Chucky's movement. It feels like something that has been brought to life, as opposed to a smooth piece of animation.