On the web, you are what you publish.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

Think like a publisher, not a marketer.

The difference is conflict, an important yet overlooked aspect of all good communications.

Don't start by talking about your products and services instead think about the people you are trying to reach

What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.