On the web, you are what you publish.

The time is now. Now we can market in real time. Now we can market instantly.

Focus on your buyers and your buyers problems

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

The urgent can drown out the important.