On the web, you are what you publish.

Don't start by talking about your products and services instead think about the people you are trying to reach

The time is now. Now we can market in real time. Now we can market instantly.

On the web, you are what you publish.

...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

Real time is a new mindset in marketing, and that's what inbound marketing is all about.