It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

The time is now. Now we can market in real time. Now we can market instantly.

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Don't start by talking about your products and services instead think about the people you are trying to reach

Nobody cares about your products (except you)