As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognised as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you're in late you get lost in the cacophony.

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

Social Media are tools, Real Time is a mindset.

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

Marketing is not about your agency winning awards. It's about your organization winning business.

Think like a publisher, not a marketer.

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.