As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognised as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you're in late you get lost in the cacophony.
David Meerman ScottInstead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.
David Meerman ScottYou can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
David Meerman ScottIt's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.
David Meerman ScottWhat if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.
David Meerman ScottIf you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.
David Meerman Scott