As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognised as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you're in late you get lost in the cacophony.

The time is now. Now we can market in real time. Now we can market instantly.

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

The urgent can drown out the important.

...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

Think like a publisher, not a marketer.

Nobody cares about your products (except you)