As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognised as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you're in late you get lost in the cacophony.

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

You sell more when you stop selling.

Social Media are tools, Real Time is a mindset.

Creating great content that educates and informs is always the best marketing strategy.

Nobody cares about your products (except you)

Real time is a new mindset in marketing, and that's what inbound marketing is all about.