You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Marketing is not about your agency winning awards. It's about your organization winning business.

The urgent can drown out the important.

Don't start by talking about your products and services instead think about the people you are trying to reach

The time is now. Now we can market in real time. Now we can market instantly.

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.

What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.