You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Social Media are tools, Real Time is a mindset.

Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.

Don't start by talking about your products and services instead think about the people you are trying to reach

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.

Marketing is not about your agency winning awards. It's about your organization winning business.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.