You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Think like a publisher, not a marketer.

Don't start by talking about your products and services instead think about the people you are trying to reach

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.

Marketing is not about your agency winning awards. It's about your organization winning business.

Creating great content that educates and informs is always the best marketing strategy.