You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

You sell more when you stop selling.

On the web, you are what you publish.

Think like a publisher, not a marketer.

Don't start by talking about your products and services instead think about the people you are trying to reach

Marketing is not about your agency winning awards. It's about your organization winning business.