You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

The urgent can drown out the important.

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

Think like a publisher, not a marketer.

Marketing is not about your agency winning awards. It's about your organization winning business.

What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.