Marketing is not about your agency winning awards. It's about your organization winning business.

The time is now. Now we can market in real time. Now we can market instantly.

As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognised as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you're in late you get lost in the cacophony.

Focus on your buyers and your buyers problems

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.

Don't start by talking about your products and services instead think about the people you are trying to reach