It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.
David Meerman ScottDon't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.
David Meerman ScottWhat if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.
David Meerman ScottIf you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.
David Meerman Scott