Marketing is not about your agency winning awards. It's about your organization winning business.

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

Think like a publisher, not a marketer.

...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.