Marketing is not about your agency winning awards. It's about your organization winning business.

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.

The difference is conflict, an important yet overlooked aspect of all good communications.

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

The time is now. Now we can market in real time. Now we can market instantly.

You sell more when you stop selling.

Focus on your buyers and your buyers problems