Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

Focus on your buyers and your buyers problems

Think like a publisher, not a marketer.

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

The time is now. Now we can market in real time. Now we can market instantly.

Nobody cares about your products (except you)

Social Media are tools, Real Time is a mindset.