The urgent can drown out the important.

You sell more when you stop selling.

Don't start by talking about your products and services instead think about the people you are trying to reach

...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Creating great content that educates and informs is always the best marketing strategy.

Social Media are tools, Real Time is a mindset.