The urgent can drown out the important.

Focus on your buyers and your buyers problems

Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.

Don't start by talking about your products and services instead think about the people you are trying to reach

...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

You sell more when you stop selling.