Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.

People don't buy a new detergent because the manufacturer told a joke on television last night.

Don't count the people that you reach, reach the people who count

Study the methods of your competitors and do the exact opposite.

If it doesn't sell, it isn't creative.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

You make the best products you can, and you grow as fast as you deserve to.