Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

It takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new' every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains to create a coherent image, and the stability to stick with it over a long period.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

What you learn is more important than what you earn.

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

The best idea is the simplest.