I always said that mega-mergers were for megalomaniacs.

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas

Lazy and superficial men and women do not produce superior work.

Creativity Is a fancy word for the work we have to do by Friday.

There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.