Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

If you want ACTION, don’t write. Go and tell the guy what you want.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read some books of anatomy and knows how to do that operation - or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct?

Don't count the people that you reach, reach the people who count