Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
If you want to be interesting, be interested.
Unless your campaign has a big idea, it will pass like a ship in the night.
Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.
You will never win fame and fortune unless you invent big ideas.
A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.