Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?