The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

If you can’t advertise yourself, what hope do you have of advertising anything else?

Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.

You make the best products you can, and you grow as fast as you deserve to.

The best ideas come as jokes. Make your thinking as funny as possible.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.