If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.

If you always hire people who are bigger than you are, we shall become a company of giants

No sale, no commission. No commission, no eat. That made an impression on me.

Where people aren't having any fun, they seldom produce good work.

Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.

Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.