If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The temptation to entertain instead of selling is contagious.

If it doesn't sell, it isn't creative.

I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.

I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.

You aren’t advertising to a standing army; you are advertising to a moving parade.

There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.