Within every brand is a product, but not every product is a brand.

I always use my clients' products. This is not toady-ism, but elementary good manners.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.

What you learn is more important than what you earn.

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.