Within every brand is a product, but not every product is a brand.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.

Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.