The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
David OgilvyI do not regard advertising as entertainment or an art form, but as a medium of information.
David OgilvyA good advertisement is one which sells the product without drawing attention to itself.
David OgilvyMaking the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.
David Ogilvy