Within every brand is a product, but not every product is a brand.

If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.

To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.

I prefer the discipline of knowledge to the anarchy of ignorance.

Creativity Is a fancy word for the work we have to do by Friday.

The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.