Don't think of the Internet as a broadcast medium...think of it as a conversational space. Conversation is the opposite of marketing. It's talking in our own voices about things we want to hear about.
David WeinbergerHow we organize our world reflects not only the world but also our interests, our passions, our needs, our dreams.
David WeinbergerThe Internet is a medium only at the bit level. At the human level, it is a conversation that, because of the persistence and linkedness of pages, has elements of a world. It could only be a medium if we absolutely didn't care about it.
David Weinberger