Your organization is becoming hyperlinked. Whether you like it or not. It's bottom-up; it's impossible.
David WeinbergerHow we organize our world reflects not only the world but also our interests, our passions, our needs, our dreams.
David WeinbergerDon't think of the Internet as a broadcast medium...think of it as a conversational space. Conversation is the opposite of marketing. It's talking in our own voices about things we want to hear about.
David Weinberger