Don't think of the Internet as a broadcast medium...think of it as a conversational space. Conversation is the opposite of marketing. It's talking in our own voices about things we want to hear about.

Don't think of the Internet as a broadcast medium...think of it as a conversational space. Conversation is the opposite of marketing. It's talking in our own voices about things we want to hear about.

Your organization is becoming hyperlinked. Whether you like it or not. It's bottom-up; it's impossible.

The cure to information overload is more information.

Business is a conversation because the defining work of business is conversation - literally. And 'knowledge workers' are simply those people whose job consists of having interesting conversations.

The Internet is a medium only at the bit level. At the human level, it is a conversation that, because of the persistence and linkedness of pages, has elements of a world. It could only be a medium if we absolutely didn't care about it.

Personalization is the automatic tailoring of sites and messages to the individuals viewing them, so that we can feel that somewhere there's a piece of software that loves us for who we are.