Remember, the greatest failure is not to try.

The easiest thing any of us can do is give up. It doesn't matter how many no's you go through.

I've never felt like I was in the cookie business. I've always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience.

Too many people have a wonderful dream and just talk about it rather than do something about it.

You do not have to be superhuman to do what you believe in.

You know, Mrs. Fields was never a business. It was a part of me...and I never separated, oh, well, business from personal because to me they all blended together.

I get very excited when I wake up in the morning and I am just full of oxygen. I say that purposefully. I try not to take for granted how lucky we are to have life and breath and opportunity. Once we've got that, we can conquer anything. Truly, I get high on oxygen, and once I graduate from that, what really fulfills me is doing what I love. That, to me, is absolutely priceless.