Never give up. The bankers and financial people did not take me seriously initially. Everyone thought I would fail. My attitude was that 'No' is an unacceptable answer when it comes to financing.

No is an unacceptable answer. I'm allergic to no.

We knew we loved making cookies and every time we did, we made people happy. That was our business plan.

When you're taking care of the customer, you can never do too much. And there is no wrong way... if it comes from the heart.

You know, Mrs. Fields was never a business. It was a part of me...and I never separated, oh, well, business from personal because to me they all blended together.

And, more importantly, reach for the stars. And realize that it is never too late – not now, not ever – for you to pursue your passion, your pursuit of perfection. And most importantly, your perseverance for making it happen.

Good enough never is. Set your standards so high that even the flaws are considered excellent.