Fear, anger, stubbornness, and distrust portray themselves as your rescuers. Actually these energies only make you more closed off. Tell yourself: Nobody ever solved a situation by panicking; no one ever solved a situation by refusing to hear new answers; no one solved a situation by shutting down.
Deepak ChopraYou have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
Deepak Chopra