Success comes from persistently improving and inventing, not from persistently promoting whatโs not working.
Derek SiversGo find very early versions of things: the first TV pilot of a later-successful TV show; early audition tapes by famous actors; early demos by famous musicians. Focus on these early examples, not what they became over the next 20 years. Remember that what you're doing will constantly improve.
Derek SiversI realized why I need to start a new company. Not for the money. Not because I'm 'bored'. But because a company is a laboratory to try your ideas.
Derek SiversMake every decisionโeven decisions about whether to expand the business, raise money, or promote someoneโaccording to what's best for your customers.
Derek Sivers