The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.

Care about your customers more than about yourself, and you'll do well.

You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.

Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.

I realized why I need to start a new company. Not for the money. Not because I'm 'bored'. But because a company is a laboratory to try your ideas.

I love that sometimes we need to go to the opposite side of the world to realize assumptions that we didn't even know we had and realize that the opposite may also be true.

Pay close attention to when you're being the real you & when you're trying to impress an invisible jury.