The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.

You can't please everyone, so proudly exclude people.

Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.

If you're not saying 'Hell Yeah' about something, say 'No'.

Obvious to you is amazing to others.

The first follower is actually an underestimated form of leadership in itself. … The first follower is what transforms a lone nut into a leader.

If you keep thinking about putting on a conference or being a Hollywood screenwriter, and you find the idea terrifies but intrigues you, it's probably a worthy endeavor for you. You grow (and thrive!) by doing what excites you and what scares you everyday, not by trying to find your passion.