There is no script. Live your life. Soak it all in.

Don't always worry what your next line is going to be.

Twitter brings you closer. I mean, we see this over and over again from our users. It brings them closer to the action. It brings them closer to their heroes.

When youre doing what you love to do, you become resilient. You create a habit of taking chances on yourself. If you do whats expected of you, and things go poorly, you will look to external sources for what to do next, because that will be your habit. You will be standing there frozen. If you are just filling a role, you will be blindsided.

Authenticity is absolutely the key to a great tweet.

Believe that if you make courageous choices and bet on yourself and put yourself out there, that you will have an impact, as a result of what you do. And you don't need to know now what that would be or how will it happen because no one ever does.

Successful businesses measure and count things. I think that's a safe assumption on top of which we can drop the following hypothesis: unsuccessful business either measure nothing, the wrong things, too many things, or finally, they measure the right things but they don't communicate the measurements efficiently.