Authenticity is absolutely the key to a great tweet.

Not only can you not plan the impact you're going to have, you often won't recognize it when you're having it.

Don't always worry what your next line is going to be.

Once in a rare while, somebody comes along who doesn't just raise the bar, they create an entirely new standard of measurement.

Twitter is a global town square.

The key is to just get on the bike, and the key to getting on the bike… is to stop thinking about ‘there are a bunch of reasons I might fall off’ and just hop on and peddle the damned thing. You can pick up a map, a tire pump, and better footwear along the way.

Twitter brings you closer. I mean, we see this over and over again from our users. It brings them closer to the action. It brings them closer to their heroes.