Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.

Products have to be designed in a way that they are comprehensible.

You cannot understand good design if you do not understand people; design is made for people.

Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.

I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.

We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.