Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

Design should not dominate things, should not dominate people. It should help people. That's its role.

Products have to be designed in a way that they are comprehensible.

Having small touches of colour makes it more colourful than having the whole thing in colour.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

People react positively when things are clear and understandable.

All too much of the man-made is ugly, inefficient, depressing chaos.