Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

Question everything generally thought to be obvious.

Good design is thorough, down to the last detail.

Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

All too much of the man-made is ugly, inefficient, depressing chaos.

Good design is honest.