Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.
Dieter RamsYou cannot understand good design if you do not understand people; design is made for people.
Dieter RamsGood designers must always be avant-gardists, always one step ahead of the times. They should โ and must โ question everything generally thought to be obvious. They must have an intuition for peopleโs changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.
Dieter Rams