My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

Good design is thorough, down to the last detail.

Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Good design means as little design as possible.

Good design makes a product understandable.

As designers we have a great responsibility.