My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.

Question everything generally thought to be obvious.

Design should not dominate things, should not dominate people. It should help people. That's its role.

Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.

My worry is that the world is becoming more chaotic every day. My excitement is that more people paying attention to 'Less but better' could help solve our growing problems.

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.