As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.
Dieter RamsGood design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
Dieter RamsYou cannot understand good design if you do not understand people; design is made for people.
Dieter RamsGood design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.
Dieter Rams