My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

You cannot understand good design if you do not understand people; design is made for people.

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.

Nothing works without details. They are everything, the baseline of quality