The design should make the product speak to you.
Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.
I sit, I think, I make some drawings. As a designer, you cannot retire totally.
Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.
People react positively when things are clear and understandable.
All too much of the man-made is ugly, inefficient, depressing chaos.