Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

Question everything generally thought to be obvious.

Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

You cannot understand good design if you do not understand people; design is made for people.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.