Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.

An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.

I sit, I think, I make some drawings. As a designer, you cannot retire totally.

Having small touches of colour makes it more colourful than having the whole thing in colour.

You cannot understand good design if you do not understand people; design is made for people.

People react positively when things are clear and understandable.