Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
Dieter RamsGood design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
Dieter RamsYou cannot understand good design if you do not understand people; design is made for people.
Dieter Rams